The Site Concepts you chosen earlier were mere starting points. As you worked your way through, you built your MASTER KEYWORD LIST for the “fashion” Site Concept. This list is literally your site blueprint. for each of your keywords, it... • shows you SUPPLY and DEMAND data -- best idea is to start writing pages about words with the best numbers for profitability • contains SUPPLY SITE INFO... information about sites that rank well • suggests POSSIBLE PARTNERS, merchants with affiliate programs that you would be proud to represent • gives you IDEAS FOR CONTENT -- possible topics for you to write about.
Time to start building!
How big should you grow your Site Concept? How much should you change it? Only you can decide.
Now let’s use the info in your MASTER KEYWORD LIST to refine your concept. Here are the factors to consider before finalizing your Site Concept…
1) Expandability -- Choose a niche that you can broaden. Remember the future -- you will very likely want to broaden your concept after you fill your niche.
2) Your passion and knowledge -- You’ll be much more effective if you stick to what you know and love.
3) Your available time -- If time is a limiting factor, stay narrow.
4) Profitability -- Review your SUPPLY and DEMAND data. Your niche Site Concept should have solid potential (i.e., loads of HIGH-PROFITABILITY keywords associated with it).
5) SUPPLY SITE INFO and IDEAS FOR CONTENT -- Read what others are writing about, and review any ideas that you have had. Do you want to cover similar topics (nothing wrong with that, especially if you do it better!), or do you see a niche or approach that has not yet been done?
6) POSSIBLE PARTNERS and Monetization opportunities -- How many solid affiliate programs are a good fit? Is Google’s AdSense right for this?
7) Search Engine “Winnability.” -- Three points here... • It’s hard to win a Top 10 ranking in search results for broad-concept keywords. • As we’ll see later, the Search Engines will be concentrating more and more on the theme of the overall site. So if you choose to develop a broad concept with several major sub-themes, it will be harder to win the war for the sub-themes than if you dedicated a single site to a sub-theme. In other words, the “nichier,” the better. • Register a descriptive concept that is Search Engine friendly. It must contain your Concept Keyword.
8) The amount of content and number of keywords -- If you used all three WINDOWS (SUPPLY, DEMAND, and BREAKOUT) to their full potential, you should have no shortage of HIGH-PROFITABILITY keywords. But if your topic is just too narrow (ex., “Norwegian fashion models from the mid-1700’s”!), you may need to broaden the concept somewhat (ex., “Scandinavian fashion models”).
And a final consideration if you sell your own product or service…
9) PREselling effectiveness -- Will broadening your niche dilute your ability to PREsell our product/service effectively? In other words, will it attract people who, for the most part, will not be interested in what you have to offer?
If that is the probable outcome, can you convert this traffic into secondary revenue streams? Generally it’s best if your Site Concept/theme has a clear connection to the products or services that you provide.
So... “How broad should my concept be?”
The single best recommendation... “As narrow as possible, yet... still with lots of profit potential!”
It’s better to start narrow, but with enough profit potential (as determined by the above 9 factors), and then grow the concept.
Develop Your VPP
Ideally, your domain should reflect your Valuable PREselling Proposition (VPP). Your VPP answers, in very few words and hopefully with just a touch of character, the two critical questions about your Site Concept... 1) What specific and high-value information does your site deliver? 2) What is your unique positioning for this delivery (i.e., what is your angle of approach)?
A good VPP transmits these answers loud and clear to your visitor so that she immediately understands what your site is about. And the single best way to do that?...
Focus your efforts on developing a VPP that is “not too narrow, not too broad” -- it needs to be just right.
If possible, include your VPP in your domain name!
Refine Your Domain Name
Your domain name will be with you a long, long time, showing potential visitors just what you have to offer. Take one more step before you make the final decision…
A good domain name is... • short and sharp • meaningful -- conveys a clear message • easy to spell • easy to remember • unique, descriptive, and “you” • solid, classic, not hokey
Well, if you need help, Search It! can help you too. Let's use keyword "pricing" and the second keyword reflects our VPP, in this case, “advisor.”
Note: Don’t register your domain yourself. If you use Site Build It! , domain registration is included in the price.
Got a great and available name? Super! Now check for trademarks. We’ll use Trademark Check -- Us as an example…
Search It! > Site Legalities (STEP 1) > Trademark Check -- US (STEP 2) > factory-outlet-stores.com (STEP 3)
NOTE: It’s not necessary to trademark your domain. But do make sure that you don’t violate someone else's mark before you register your domain.
Register Your Domain Name
Before register your domain, consider subscribing the hosting companies which provide you the free domain registration first. Site Build It! provide free domain registration, besides assisting you with many handly utilities to build the site through CTPM. http://affiliatemarketing.sitesell.com
To register your domain name, you need the services of a registrar. There are zillions of them. If you are using one that makes you happy, stick with it. Otherwise, check out...
